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California Residents
If you reside in California, this section applies to you and describes our data practices today and in the preceding 12 months.
Additional Disclosures
We collect the following categories of personal information: Identifiers; Claim Information; Internet Activity Information; Demographic Information; and Derived Information. We collect that information directly from you and from our vendors, advertising partners, and data analytics providers. For more information about the specific data points we collect and the sources of such collection, please see the Collection of Information section above.
We collect personal information for the following business and commercial purposes (described in more detail in the Use of Information section above): Service Delivery; Personalization; Communication; Marketing and Advertising; Conducting Analytics; and Protection and Compliance.
We have disclosed personal information for the business and commercial purposes described in the Disclosures of Information section above. Specifically, we have disclosed the following categories of personal information to the following categories of recipients:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers |
|
| Internet Activity Information |
|
| Demographic Information |
|
| Derived Information |
|
We “share” and “sell” Identifiers and Internet Activity Information with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms. We do not “share” or “sell” the other categories of information we collect nor do we knowingly sell or share personal information about consumers under the age of 16.
Your Privacy Rights
You can request to know more about, access, delete, or correct the personal information we maintain about you as described in the Your Privacy Rights and Choices section above. You have the right to opt out of sharing and sales at any time by clicking Cookie Preferences. You can also opt out by visiting our Services with a legally-recognized universal choice signal enabled (such as the Global Privacy Control). Please note that, depending on which legally-recognized opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out choice if you use a different browser or device to access our Services, or if you clear your cookies. Please see the Your Privacy Rights and Choices section above for more information about the privacy rights you have as a California resident, how to exercise your rights, and how we will verify your requests.
If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver’s license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, please contact us.
Data Retention
We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy.
Notice of Financial Incentives
We offer various financial incentives. For example, we may provide discounts, coupons, or other benefits to customers who join membership programs or sign up to receive our marketing emails. When you participate in a financial incentive, we collect personal information from you, such as Identifiers. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you can opt-out at any time, such as by following the unsubscribe instructions in the applicable program’s terms and conditions, promotional emails, or text messages, or contacting us. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Phone: +1 (209) 290-9006
Email: contactus@litehouseinc.com
Postal Address: Litehouse Inc., 100 Litehouse Drive, Sandpoint, ID 83864
