Guy Fieri Announces NEW Flavortown BBQ Sauce Brand With Bold, Dynamite-Tasting Flavors

The Country Star’s Tennessee Style BBQ Sauce is the Newest Addition to

Guy Fieri’s Flavortown Sauces Lineup

FLAVORTOWN, USA, August 15, 2024 – Country music star, Kane Brown has collaborated outside of the music scene, dueting with his pal and famed celebrity chef, Guy Fieri to concoct the new Flavortown x Kane Brown’s Tennessee Style BBQ Sauce. This latest sauce builds on an existing line-up of dynamic Flavortown Sauces currently available at grocery stores nationwide, including real deal condiments and BBQ sauces like the Famous Donkey Sauce, Top Secret Sauce, Smokin’ Hickory and more.

Crafted with care and expertise, the duo has perfected Tennessee’s finest sauce offering that combines the flavors of brown sugar, Worcestershire sauce, oregano, onion and garlic. The result is a sauce with a hint of sweetness, a kick of heat, and full of flavor. Grab a bottle of this limited-time product on the Kane Brown Official Store and Amazon to slather a taste of Flavortown on top of burgers, chicken sandwiches, ribs, brisket, tri-tip and more.

“Let me tell you somethin', Kane Brown is a real deal hit maker and our new Tennessee BBQ sauce is just another example of his talent shining through, from the airwaves to your table,” said the Mayor of Flavortown, Guy Fieri. “This new Kane Brown Flavortown sauce is a killer blend of sweet and heat, this new sauce is proof that Flavortown isn’t just a one-man band!"

Emmy award-winning TV host and restaurateur, Guy Fieri continues expanding his legacy with Flavortown Sauces, and other ready-to-go food options, as well as beverages, cigars, tequila and kitchen essentials. And now, for the first time, Flavortown has gone country, with the addition of Kane Brown’s Tennessee Style BBQ Sauce.

Brown shared his excitement about the sauce last week on GMA3, where he officially confirmed the BBQ Sauce is coming and that it’s a favorite of his. Watch the interview clip and his performance of “Good As You” here.

The rise of condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,¹underscores the market's appetite for even more additions to the Flavortown Sauces line.

Flavortown BBQ sauces and condiments are now available for purchase on the Kane Brown Official Store and on Amazon.com, for about five bucks. For more information about Flavortown Sauces, visit www.FlavortownSauces.com. Kane Brown fans and Flavortown aficionados can also be on the lookout to snag a bottle of Flavortown x Kane Brown’s Tennessee Style BBQ Sauce on an upcoming stop of the In The Air Tour.

¹ Circana Market Advantage, Total US - MULO, 26 Week Data Ending 7/16/2023

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world's most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy's Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

For more information, visit www.FlavortownSauces.com, Facebook and Instagram.

About Kane Brown

Named “the future of country music” (Billboard), Multi-Platinum-selling, award-winning singer/songwriter Kane Brown recently released the follow up to his 11th #1 single at Country radio - “Miles On It” with Marshmello and is on his 2024 In The Air Headline Tour. Brown first broke onto the scene with the arrival of his self-titled, 2X Platinum debut album (2016), where he became the first artist ever to lead all five of Billboard’s main country charts simultaneously and topped the Billboard Top Country Albums chart for 13 weeks and earned two of the most-streamed country songs of all time (chart-topping singles Diamond Certified “Heaven,” and 9X Platinum “What Ifs”). His album Experiment (2018) hit #1 on the Billboard Top 200 all genre list-becoming the first Country artist in more than 24 years to top the chart with a sophomore album. Brown released his multi-song project Mixtape Vol. 1- which earned Brown an ACM Award nomination for Album of the Year (2021) and an ACM win for “Video of the Year.” Named to Time’s 100 most influential people in the world (2021), Kane Brown has ascended from independently built social media notability to an ACM Entertainer of the Year nominee (2023 & 2024) - and has become one of country music’s most accomplished mainstays and global entertainers. He has earned 11 chart-topping No. 1 singles at Country radio, headlined internationally sold out tours and stadium dates, and garnered a series of milestones that continue to expand the perception of country music and break musical boundaries- from being named to the Time100 list (2021) to becoming the first black artist in history to headline and sell out Boston’s historic Fenway Park (2023) to his win ACM Video of the Year (2021) and multiple CMA, ACM, Billboard, AMA, CMT and People’s Choice Award nominations, with The NY Times noting, “Kane Brown didn’t fit the country music mold. So he made his own.

America’s #1 refrigerated ranch dressing brand and leader in consumer-packaged goods introduces seven newly-formulated sauces and dips with unique flavors

Beloved Southern quick-service restaurant known for its bold sauces and hand-breaded Chicken Fingerz launches its classic sauces for consumers to purchase at local and national retailers

ATLANTA, Ga., July 17, 2024 – For the first time ever, saucy chicken chain Zaxbys is bringing its legendary sauces to retail customers nationwide. Known for its famous Chicken Fingerz^TM and signature sauces, Zaxbys’ new product line meets the demand of flavor-craving consumers with three bottled fan-favorite sauces including: Zax Sauce®, Spicy Zax Sauce® and Tongue Torch® Sauce now available for customers to dip, dunk and drizzle with any meal from the comfort of their homes.

Zaxbys has always encouraged fans to be bold and original, a dedication that has fueled its growth and defined its restaurant heritage for over 30 years. Now, consumers can experience Zaxbys’ iconic sauces on the go or at home nationwide. Even longtime fans who may no longer live near a Zaxbys restaurant can now savor the same irresistible taste from afar, ensuring they never have to be bland again.

“Sauce has been woven into the fabric of Zaxbys since 1990, and just like our delicious chicken, customers can’t get enough of our signature sauces,” said Patrick Schwing, Chief Marketing and Strategy Officer at Zaxbys. “Our partnership with Litehouse for the retail development of our acclaimed saucefolio will help us reach a new group of consumers, and our current fans, in grocery store aisles and online retailers. Zaxbys fans will soon have a new way to enjoy our famous sauces at home to upgrade their everyday meals and spice things up.”

Just in time for summer, Zaxbys’ new sauces are hitting shelves at Southeast grocery stores, including Walmart, Kroger, Winn Dixie, and online via Amazon to pack a flavorful punch in consumers’ favorite dishes. The product lineup will include 16-oz plastic bottles of Zaxbys’ bold and zesty classics:

• Zax Sauce®: A recipe so secret, it’s locked in a vault (literally). The legendary Zax Sauce® is a creamy, tangy sauce with a blend of signature spices.
• Spicy Zax Sauce®: Spicy Zax Sauce® is a twist on the famous Zax Sauce with some added heat. Can you handle it?
• Tongue Torch® Sauce: With aged peppers, garlic and mustard seeds, Tongue Torch® Sauce has become an instant fan favorite.

Consumers can keep it saucy with the new Zaxbys sauce lineup beginning July 2024. Zaxbys sauces will be available regionally across the United States in the South and Southeast in the shelf-stable sauce aisle in grocery stores, Walmart, Kroger, Winn Dixie, and on Amazon.com for a suggested retail price of $4.48 - $4.98. For more information, visit https://www.zaxbys.com/. 

About Zaxbys

Founded in 1990, Zaxbys® is committed to serving delicious Chicken Fingerz™, Zalads®, wings, and signature sauces with Southern hospitality and a modern twist. Zaxbys has 950 locations in 17 states and is headquartered in Atlanta, Ga. For more information, visit zaxbys.com or zaxbysfranchising.com.