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May 18, 2023

Summertime is Saladtime with LITEHOUSE IN THE HOUSE

SANDPOINT, IDAHO, May 15, 2023 – With warmer weather in the forecast, Litehouse® is celebrating National Salad Month (May) with its latest “LITEHOUSE IN THE HOUSE” campaign centered around salads – the unofficial food of the season according to 43% of consumers who say summer is the best time to eat salads1. From backyard barbecues to pool parties to picnics at the park, no summer hangout is complete without Litehouse dressings to help elevate any kind of salad, including traditional, pasta, potato salad and more.

Litehouse dressings are as versatile as they are delicious. Summertime must-haves from Litehouse include:

  • Homestyle Ranch Dressing & Dip: Dunk it, dip it, or spread it. Litehouse Homestyle Ranch is a delicious, creamy blend of sour cream, buttermilk, fresh herb and vegetable flavors that will dress up any party. Enjoy it in a shareable 20 oz. Family Size squeeze bottle, 13 oz. jar or 12 oz. dip tub that’s perfect for on-the-go.
  • Caesar Dressing: Cool down on a hot day with Litehouse Caesar Dressing, the perfect blend of garlic, parmesan and just the right touch of anchovy to add robust flavor to any recipe. Try it on a traditional salad, mixed into a chicken, tuna or potato salad, or on top of grilled romaine for a modern take on Caesar salad.
  • Coleslaw Dressing: For a quick and delicious side dish or a sweet and tangy topping on burgers, tacos or fish, simply mix together one bag of slaw with one jar of thick and creamy Litehouse Coleslaw Dressing.

Ahead of the official start of summer, the new Summertime Saladtime creative builds upon the brand’s “LITEHOUSE IN THE HOUSE” campaign which spotlights “The Ranch Guy,” America’s most enthusiastic ranch dressing super fan. The Summertime Saladtime ad spots feature “The Ranch Guy” along with his family and friends – including his bestie, a life-sized carrot – as they enjoy ranch and other Litehouse dressings on salads and more.

“From late spring through summer, consumers often seek out lighter meals which naturally leads to an increase in salad consumption,” said Paul Hemingway, Vice President of Marketing & Communications at Litehouse Inc. “The ‘LITEHOUSE IN THE HOUSE’ Summertime Saladtime campaign celebrates the versatility of Litehouse products and brings back ‘The Ranch Guy’ to showcase how a little ‘drizzly drizzly’ of Litehouse dressing can elevate any summer get together.”

Running now through mid-July, the national Summertime Saladtime campaign features a mix of social media, digital marketing and shopper marketing tactics that bring the creative to life online and in-store, including:

  • Litehouse is assembling a “Salad Summer School” curriculum of weekly cooking classes hosted on @LitehouseFoods on Instagram, with tasty and inspiring summertime recipes.
  • An integrated marketing plan including a suite of new ad spots that will launch on Connected-TV and a dedicated campaign landing page featuring delicious summer salad recipes, and more.
  • Throughout the campaign, Litehouse will offer select discounts, coupons and rebates on its dressings, including a $1 off coupon on Ibotta and Instacart and additional digital coupons offered at select retailers valued at $1.25 off any Litehouse dressings.

The Summertime Saladtime retail promotion features an array of Litehouse dressings and dips, including the brand’s popular Homestyle Ranch, Coleslaw and Italian flavors as well as the new 20 oz. Creamy Italian flavor, perfect for creamy pasta salad, summertime shrimp salad, and creamy corn salad. Litehouse dressings and dips are gluten-free and made with no artificial colors, flavors or preservatives and are sold in the refrigerated produce department at retailers nationwide.

To learn more about the “LITEHOUSE IN THE HOUSE” Summertime Saladtime campaign follow Litehouse on social or visit www.LitehouseInTheHouse.com.

About Litehouse:

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation.

For more information, visit www.litehousefoods.com, Facebook, Instagram, and Pinterest.

1 2022 study of 2,000 U.S. adults commissioned by Fresh Express and conducted by OnePoll

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FLAVORTOWN, USA, August 15, 2024 – Country music star, Kane Brown has collaborated outside of the music scene, dueting with his pal and famed celebrity chef, Guy Fieri to concoct the new Flavortown x Kane Brown’s Tennessee Style BBQ Sauce. This latest sauce builds on an existing line-up of dynamic Flavortown Sauces currently available at grocery stores nationwide, including real deal condiments and BBQ sauces like the Famous Donkey Sauce, Top Secret Sauce, Smokin’ Hickory and more.

Crafted with care and expertise, the duo has perfected Tennessee’s finest sauce offering that combines the flavors of brown sugar, Worcestershire sauce, oregano, onion and garlic. The result is a sauce with a hint of sweetness, a kick of heat, and full of flavor. Grab a bottle of this limited-time product on the Kane Brown Official Store and Amazon to slather a taste of Flavortown on top of burgers, chicken sandwiches, ribs, brisket, tri-tip and more.

“Let me tell you somethin', Kane Brown is a real deal hit maker and our new Tennessee BBQ sauce is just another example of his talent shining through, from the airwaves to your table,” said the Mayor of Flavortown, Guy Fieri. “This new Kane Brown Flavortown sauce is a killer blend of sweet and heat, this new sauce is proof that Flavortown isn’t just a one-man band!"

Emmy award-winning TV host and restaurateur, Guy Fieri continues expanding his legacy with Flavortown Sauces, and other ready-to-go food options, as well as beverages, cigars, tequila and kitchen essentials. And now, for the first time, Flavortown has gone country, with the addition of Kane Brown’s Tennessee Style BBQ Sauce.

Brown shared his excitement about the sauce last week on GMA3, where he officially confirmed the BBQ Sauce is coming and that it’s a favorite of his. Watch the interview clip and his performance of “Good As You” here.

The rise of condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,1underscores the market's appetite for even more additions to the Flavortown Sauces line.

Flavortown BBQ sauces and condiments are now available for purchase on the Kane Brown Official Store and on Amazon.com, for about five bucks. For more information about Flavortown Sauces, visit www.FlavortownSauces.com. Kane Brown fans and Flavortown aficionados can also be on the lookout to snag a bottle of Flavortown x Kane Brown’s Tennessee Style BBQ Sauce on an upcoming stop of the In The Air Tour.

1 Circana Market Advantage, Total US - MULO, 26 Week Data Ending 7/16/2023

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world's most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy's Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

For more information, visit www.FlavortownSauces.com, Facebook and Instagram.

About Kane Brown

Named “the future of country music” (Billboard), Multi-Platinum-selling, award-winning singer/songwriter Kane Brown recently released the follow up to his 11th #1 single at Country radio - “Miles On It” with Marshmello and is on his 2024 In The Air Headline Tour. Brown first broke onto the scene with the arrival of his self-titled, 2X Platinum debut album (2016), where he became the first artist ever to lead all five of Billboard’s main country charts simultaneously and topped the Billboard Top Country Albums chart for 13 weeks and earned two of the most-streamed country songs of all time (chart-topping singles Diamond Certified “Heaven,” and 9X Platinum “What Ifs”). His album Experiment (2018) hit #1 on the Billboard Top 200 all genre list-becoming the first Country artist in more than 24 years to top the chart with a sophomore album. Brown released his multi-song project Mixtape Vol. 1- which earned Brown an ACM Award nomination for Album of the Year (2021) and an ACM win for “Video of the Year.” Named to Time’s 100 most influential people in the world (2021), Kane Brown has ascended from independently built social media notability to an ACM Entertainer of the Year nominee (2023 & 2024) - and has become one of country music’s most accomplished mainstays and global entertainers. He has earned 11 chart-topping No. 1 singles at Country radio, headlined internationally sold out tours and stadium dates, and garnered a series of milestones that continue to expand the perception of country music and break musical boundaries- from being named to the Time100 list (2021) to becoming the first black artist in history to headline and sell out Boston’s historic Fenway Park (2023) to his win ACM Video of the Year (2021) and multiple CMA, ACM, Billboard, AMA, CMT and People’s Choice Award nominations, with The NY Times noting, “Kane Brown didn’t fit the country music mold. So he made his own.

Media Contacts:  Ryan Whitchurch Ryan.Whitchurch@litehousefoods.com 208-920-2000 Jill Knepper Jill.Knepper@ketchum.com 312-420-4789

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ATLANTA, Ga., July 17, 2024 – For the first time ever, saucy chicken chain Zaxbys is bringing its legendary sauces to retail customers nationwide. Known for its famous Chicken FingerzTM and signature sauces, Zaxbys’ new product line meets the demand of flavor-craving consumers with three bottled fan-favorite sauces including: Zax Sauce®, Spicy Zax Sauce® and Tongue Torch® Sauce now available for customers to dip, dunk and drizzle with any meal from the comfort of their homes.

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Just in time for summer, Zaxbys’ new sauces are hitting shelves at Southeast grocery stores, including Walmart, Kroger, Winn Dixie, and online via Amazon to pack a flavorful punch in consumers’ favorite dishes. The product lineup will include 16-oz plastic bottles of Zaxbys’ bold and zesty classics:

  • Zax Sauce®: A recipe so secret, it’s locked in a vault (literally). The legendary Zax Sauce® is a creamy, tangy sauce with a blend of signature spices.
  • Spicy Zax Sauce®: Spicy Zax Sauce® is a twist on the famous Zax Sauce with some added heat. Can you handle it?
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