Kane Brown and Guy Fieri Bring Southern Charm to Your Kitchen With New Flavortown Tennessee Style BBQ Sauce

America’s #1 refrigerated ranch dressing brand and leader in consumer-packaged goods introduces seven newly-formulated sauces and dips with unique flavors

Beloved Southern quick-service restaurant known for its bold sauces and hand-breaded Chicken Fingerz launches its classic sauces for consumers to purchase at local and national retailers

ATLANTA, Ga., July 17, 2024 – For the first time ever, saucy chicken chain Zaxbys is bringing its legendary sauces to retail customers nationwide. Known for its famous Chicken Fingerz^TM and signature sauces, Zaxbys’ new product line meets the demand of flavor-craving consumers with three bottled fan-favorite sauces including: Zax Sauce®, Spicy Zax Sauce® and Tongue Torch® Sauce now available for customers to dip, dunk and drizzle with any meal from the comfort of their homes.

Zaxbys has always encouraged fans to be bold and original, a dedication that has fueled its growth and defined its restaurant heritage for over 30 years. Now, consumers can experience Zaxbys’ iconic sauces on the go or at home nationwide. Even longtime fans who may no longer live near a Zaxbys restaurant can now savor the same irresistible taste from afar, ensuring they never have to be bland again.

“Sauce has been woven into the fabric of Zaxbys since 1990, and just like our delicious chicken, customers can’t get enough of our signature sauces,” said Patrick Schwing, Chief Marketing and Strategy Officer at Zaxbys. “Our partnership with Litehouse for the retail development of our acclaimed saucefolio will help us reach a new group of consumers, and our current fans, in grocery store aisles and online retailers. Zaxbys fans will soon have a new way to enjoy our famous sauces at home to upgrade their everyday meals and spice things up.”

Just in time for summer, Zaxbys’ new sauces are hitting shelves at Southeast grocery stores, including Walmart, Kroger, Winn Dixie, and online via Amazon to pack a flavorful punch in consumers’ favorite dishes. The product lineup will include 16-oz plastic bottles of Zaxbys’ bold and zesty classics:

• Zax Sauce®: A recipe so secret, it’s locked in a vault (literally). The legendary Zax Sauce® is a creamy, tangy sauce with a blend of signature spices.
• Spicy Zax Sauce®: Spicy Zax Sauce® is a twist on the famous Zax Sauce with some added heat. Can you handle it?
• Tongue Torch® Sauce: With aged peppers, garlic and mustard seeds, Tongue Torch® Sauce has become an instant fan favorite.

Consumers can keep it saucy with the new Zaxbys sauce lineup beginning July 2024. Zaxbys sauces will be available regionally across the United States in the South and Southeast in the shelf-stable sauce aisle in grocery stores, Walmart, Kroger, Winn Dixie, and on Amazon.com for a suggested retail price of $4.48 - $4.98. For more information, visit https://www.zaxbys.com/. 

About Zaxbys

Founded in 1990, Zaxbys® is committed to serving delicious Chicken Fingerz™, Zalads®, wings, and signature sauces with Southern hospitality and a modern twist. Zaxbys has 950 locations in 17 states and is headquartered in Atlanta, Ga. For more information, visit zaxbys.com or zaxbysfranchising.com.

Veggie-based pasta brand, Veggiecraft incorporates new manufacturing process to launch eight revitalized products featuring improved recipes and contemporary packaging

Sandpoint, ID., July 10, 2024 – Veggiecraft, known for its dynamic lineup of veggie-based pastas, announced the nationwide relaunch of its improved formula and new packaging to introduce more consumers to its offerings. The updates include a completely refined recipe and a modern packaging design for all its items including Veggiecraft Cauliflower Rotini, Veggiecraft Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti. The new formula now features a classic, neutral flavor and a sturdier al dente consistency that holds its shape.

Since its founding, Veggiecraft’s three-ingredient pastas have stood out in the plant-based pasta scene by providing an easy way to eat veggies. Each serving contains one-third of your daily recommended vegetables. To inform the relaunch, Veggiecraft relied heavily on consumer feedback to keep the key attributes brand fans love—veggies in every bite, gluten-free, and a good source of protein and fiber--while enhancing the taste and texture to closely resemble traditional pasta.

“People have this perception that veggie-based pasta isn’t as tasty as traditional pasta, but choosing a gluten free pasta option shouldn’t mean missing out on flavor texture,” said Caroline Creasey, Veggiecraft Brand Manager. “With our new Veggiecraft pasta line-up, everyone can enjoy their veggies while still savoring every bite.”

The product line includes eight new and improved, vegetable-based pasta options spanning a growing assortment of trendy pasta shapes and three original flavors including: Veggiecraft Cauliflower Rotini, Veggiecraft Cauliflower Penne, Veggiecraft Cauliflower Spaghetti, Veggiecraft Cauliflower Elbows, Veggiecraft Zucchini Penne, Veggiecraft Zucchini Spaghetti, Veggiecraft Sweet Potato Penne, and Veggiecraft Sweet Potato Spaghetti.

These veggie-based pastas offer the perfect simple recipe swap and mealtime solution that parents, or anyone, can rely on to sneak a few extra veggies into their home meals and family dinners.

The Veggiecraft lineup is now available nationally in the pasta aisle at major retailers including Kroger, Food Lion, Publix and Winco, as well as on Amazon, for a suggested retail price of $3.49-$4.99. Veggiecraft is owned by Litehouse Inc., a leading consumer packaged foods company that’s been around for over 60 years. For more information, visit https://veggiecraft.com/ or find Veggiecraft in a store near you at https://veggiecraft.com/where-to-buy/.

About Veggiecraft:

Veggiecraft empowers consumers to feel good about the pastas they eat knowing there are veggies in every bite. With Veggiecraft pastas, turn mealtimes into a win-win with products that are delicious and nutritious. Made with just three ingredients, Veggiecraft pastas meet a variety of dietary needs (including gluten-free, dairy-free, and kosher) and provide one-third of your daily recommended veggies per serving. Veggiecraft is part of the Litehouse, Inc. family of brands, with products available at major retailers across the United States. As a 100% employee-owned brand, we care deeply about the quality of our products and the satisfaction of our customers and consumers. For more information, visit www.veggiecraft.com or check out our Instagram page, https://www.instagram.com/eatveggiecraft/.

About Litehouse, Inc. 

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 60 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse, Inc. brands includes Litehouse, Veggiecraft, Organicville, and Sky Valley, as well as various licensed products with California Pizza Kitchen, Flavortown Sauces, and Health Nut Dressings. Products are available through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, including meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation. For more information, visit www.litehousefoods.com.